DELIS ARE A QUINTESSENTIAL SIGHT OF THE NEW YORK CITY STREETSCAPE. FOUND ON ALMOST ANY BLOCK, THE DELIS’ BOLD LETTER AWNINGS AND COLORFUL STOREFRONTS, ARE AN ICONIC BEACON FOR A SNACK, DRINK, SMOKE, OR READ. THESE CORNER STORES ARE NEIGHBORHOOD INSTITUTIONS THAT PLAY A FUNDAMENTAL ROLE IN A NEW YORKERS DAY TO DAY LIFE. OUR ADORATION FOR DELIS AND OTHER NYC ARCHETYPES INSPIRES US TO CREATE A BRAND THAT PRAISES NEW YORK’S FADING VERNACULAR.